MARINA DEL REY -- January 14, 1998 -- Scheid Vineyards Inc.
(NASDAQ-NMS -- SVIN) announced today that it has received numerous inquiries concerning the recent drop in the trading price of the Company's stock. Although as a matter of policy the Company generally does not address trading trends in the Company's stock, the Company is issuing this press release in order to respond to the recent inquiries in a format available to all stockholders.

Alfred G. Scheid, Chief Executive Officer of the Company, said, "We are unaware of any unannounced information or factors concerning the business of the Company that would explain the recent price decline of our stock. We have investigated to the extent we can and have learned only that there has been a large seller of our shares into the market."

Mr. Scheid also stated, "We anticipate releasing 1997 earnings in mid-February, which we expect will approximate recent analysts’ estimates of $0.85 per share."
Mr. Scheid continued, "In line with earlier announcements, the Company will report revenues for 1997 of approximately $19.8 million, a 69% increase over 1996 revenues."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes, farming 4,950 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces
a small amount of ultra-premium wines under its own labels.