MARINA DEL REY, CA – March 3, 1998 – Scheid Vineyards Inc. (NASDAQ-NMS: SVIN) today announced that they will be appearing in the nationally broadcast television series "THE NEW COMPETITORS", an independent production of Telecast Production Group. This paid television series is broadcast nationwide on CNBC, NBC’s business cable network, and will be aired on Sunday, March 8, at 9:30 a.m. pacific time, 12:30 p.m. eastern time on CNBC. Please check your local TV cable guide for the CNBC channel in you area.

Mr. Alfred G. Scheid, Chairman and CEO, stated, "THE NEW COMPETITORS is a business production which spotlights publicly held companies which have a unique story to tell." Mr. Scheid continued, "We are pleased to have the opportunity for people to see our story and experience the beauty and richness of our vineyards. Viewers will learn about Scheid Vineyards, its people and the wine grape industry."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates 4,950 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra-premium wines under its own labels.