MARINA DEL REY, CA - November 10, 1998 - Scheid Vineyards Inc. (Nasdaq-NMS: SVIN)

announced today its financial results for the third quarter ended September 30, 1998.

Although the Company’s harvest usually commences in late August or early September, this year harvest did not commence
until late September. Through September 30, 1998, the Company had harvested approximately 7% of its producing acres,
compared to approximately 63% for the comparable period in 1997. Thus, crop sale revenues for 1998 will be almost entirely
recognized in the fourth quarter.

For the three months ended September 30, 1998, revenues were $1.3 million, compared to $12.8 million in the 1997 period.
Net income was $351,000, or $.05 per share, on approximately 6.6 million average shares outstanding, compared to pro forma
net income of $4.0 million, or $.68 per share, on approximately 5.8 million average shares outstanding for the 1997 period.

For the nine months ended September 30, 1998, revenues were $2.5 million compared to $13.3 million in the 1997 period.
The net loss was $415,000, or $.06 per share, on approximately 6.7 million average shares outstanding, compared to pro forma
net income of $3.2 million, or $.66 per share, on approximately 4.9 million average shares outstanding for the 1997 period.

Ms. Heidi M. Scheid, Chief Financial Officer of the Company, stated, "Due to the approximately 4 week delay in beginning
harvest, crop sale revenues for 1998 will be almost entirely recognized in the fourth quarter. Thus, any meaningful comparison
between 1997 and 1998

results will have to wait until year-end results are available. With about 90% of our acres now harvested, we anticipate that our
1998 crop will be down about 30% from 1997's record high crop year, and down approximately 15% from what we consider
an ‘average’ year. This decrease in tonnage harvested will be partially offset by price increases from 1997 to 1998. In addition,
the Company incurred above-average farming expenses this year due to the need for leaf removal, thinning, spraying and other
activities necessary to combat unfavorable weather conditions."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates 5,280 acres of vineyards,
primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to
wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra-premium
wines under its own labels.

Note: This press release contains forward-looking statements concerning expectations for the 1998 harvest and the Company’s 1998 financial performance. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in the forward-looking statements. For further details and a discussion of the risks and uncertainties which affect or may affect the Company, refer to the Company’s filings with the Securities and Exchange Commission, including its most recent Form 10-QSB dated November 13, 1998, "Risk Factors" in Prospectus dated May 8, 1998 and Form 10-KSB dated March 30, 1998. The forward-looking statements represent the Company’s judgment as of the date of this press release.
The Company disclaims any intent or obligation to update its forward-looking statements.