MARINA DEL REY, CA - September 9, 1999 - Scheid Vineyards Inc. (Nasdaq: SVIN) announced today that it has instituted a new stock repurchase program in which the Company may spend up to $2.5 million in open market transactions to purchase outstanding shares of its Class A Common Stock at such times, in such amounts or blocks and at such prices as deemed appropriate. This repurchase program will expire on December 31, 2000.

In connection with the adoption of the new stock repurchase program, the Company has terminated its prior stock repurchase program adopted in October 1998. This program would have expired on September 30, 1999 and authorized the purchase of up to $2.5 million of Class A Common Stock. Under the prior repurchase program, the Company repurchased 387,050 shares of Class A Common Stock. The Company also made other repurchases earlier in 1998 of 205,600 shares of Class A Common Stock. The aggregate purchase price for these 592,650 shares was approximately $3 million.

Ms. Heidi M. Scheid, Chief Financial Officer of the Company, commented on the new repurchase program, "We believe that, given the current price level of our stock, it is in the best interests of the Company and our stockholders to continue and expand the stock repurchase program."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates approximately 6,000 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra-premium wine under its own labels.