For Immediate Release:

November 10, 1999

SCHEID VINEYARDS INC. REPORTS THIRD QUARTER RESULTS

CEO Gives Update on 1999 Harvest

MARINA DEL REY, CA - November 10, 1999 - Scheid Vineyards Inc. (Nasdaq: SVIN) announced today its financial results for the third quarter ended September 30, 1999.

For the three months ended September 30, 1999, revenues decreased 27% to $928,000 from $1,268,000 in the 1998 period. Net loss increased to $298,000, or $0.05 per share, for the 1999 period as compared to net income of $351,000, or $0.05 per share, for the 1998 period.

For the nine months ended September 30, 1999, revenues decreased 33% to $1,636,000 from $2,450,000 in the 1998 period. Net loss increased to $1,132,000, or $0.19 per share, for the 1999 period as compared to a net loss of $415,000, or $0.06 per share, for the 1998 period. The weighted average number of shares outstanding decreased to 6.1 million in 1999 from 6.7 million in 1998.

Heidi M. Scheid, Chief Financial Officer of the Company, stated, "Due to the approximately four week delay in beginning harvest due to cool weather conditions, crop sale revenues for 1999 will be almost entirely recognized in the fourth quarter."

The Company also updated its June 10^th and August 4^th announcements which warned that the harvest of 1999 was expected to be substantially below normal levels. An unusually cool spring and early summer were given as reasons for the short crop. The weather conditions throughout most of the summer were not favorable and there was no sustained warming until early October. Consequently, the "sizing up" of grapes which is promoted by warm weather in the summer months did not occur and the wine grape harvest was delayed three to four weeks in the coastal regions of California.

Alfred G. Scheid, CEO, stated, "As of this date, approximately 80% of our acres have been harvested. We just completed harvesting Chardonnay, our most significant variety, a few days ago. The yield results for Chardonnay were approximately 50% to 60% below what we consider normal, making it the lowest average per acre yield on mature vineyards that we have ever experienced. Other white varieties were similarly affected. As we continue the harvesting of red grapes, the pattern of a few warm days followed by cool ones continues, making it difficult to predict the final harvest results. Grape quality has generally been good, even though per acre yields are low."

Mr. Scheid continued, "We are very disappointed that the year has turned out this way, but the weather patterns have disrupted nearly all agricultural crops in 1999. Popularly referred to as "La Nina", the temperature patterns in the coastal regions of California in 1999 were similar to the "El Nino" patterns of 1998."

In conclusion, Mr. Scheid stated, "Financial results for 1999 will not be known until year-end, but preliminary analysis based on the harvest results thus far indicate that earnings will be very near breakeven for the year. Low yields coupled with above-average harvest and cultural expenses necessitated by the poor weather are the reasons for these disappointing results."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates approximately 6,000 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra premium wine under its own labels.

Note: This press release contains forward-looking statements concerning expectations for the 1999 harvest and the Company's 1999 financial performance. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially and adversely from those set forth in the forward-looking statements. For further details and a discussion of the risks and uncertainties which affect or may affect the Company, refer to the Company's filings with the Securities and Exchange Commission, including its most recent Form 10-QSB dated August 12, 1999 and Form 10-KSB dated March 22, 1999. The forward-looking statements represent the Company's judgment as of the date of this press release. The Company disclaims any intent or obligation to update its forward-looking statements.