For Immediate Release:

November 30, 1999

SCHEID VINEYARDS INC. ANNOUNCES WEB SITE

www.scheidvineyards.com

Marina del Rey, CA - November 30, 1999 - Scheid Vineyards Inc. (NASDAQ: SVIN) announced today the launch of its new web site, www.scheidvineyards.com.

Scott D. Scheid, Chief Operating Officer, stated, "We are proud of our new web site, which we believe is a valuable source of information about the Company, our vineyards and wines and the wine industry. In developing the site, our goal has been to provide comprehensive and user friendly features for our investors and others interested in Scheid Vineyards. From our popular Wine Dividend Program to info and maps of the Monterey area, there is truly something for anyone interested in wine at www.scheidvineyards.com."

The Scheid Vineyards web site offers unique and entertaining areas. For example, a "News From the Vineyard" page features information on what is currently happening in the vineyards, a "From Vine to Wine" time line illustrates the seasonal progression of wine grapes and the "Tasting Room" section offers a virtual tour of the Company's Tasting Room, Hospitality House and the 2000 Wine and Merchandise Catalog. Visitors may also view and download the Company's annual reports, press releases and newsletters and link to other wine industry groups and associations.

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates approximately 6,000 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra premium wine under its own labels.

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