For Further Information:

Scheid Vineyards Inc. (Nasdaq: SVIN)

CONTACT: Shawna Estrada, Director of Investor Relations

For Immediate Release:

August 8, 2000

SCHEID VINEYARDS INC. REPORTS SECOND QUARTER RESULTS

CEO Comments on Upcoming Harvest

MARINA DEL REY, CA - August 8, 2000 - Scheid Vineyards Inc. (Nasdaq: SVIN) announced today its financial results for the second quarter ended June 30, 2000.

For the three months ended June 30, 2000, revenues increased 12% to $303,000 from $271,000 in the 1999 period. Net loss increased to $619,000, or $.11 per share, for the 2000 period as compared to a net loss of $411,000, or $.07 per share, for the 1999 period.

For the six months ended June 30, 2000, revenues decreased 29% to $504,000 from $708,000 in the 1999 period. Net loss increased to $1,236,000, or $.22 per share, for the 2000 period as compared to a net loss of $834,000, or $.14 per share, for the 1999 period. The weighted average number of shares outstanding decreased to 5.6 million in 2000 from 6.1 million in 1999.

Ms. Heidi M. Scheid, Chief Financial Officer of the Company, stated, "Because the wine grape business is seasonal and we recognize substantially all of our crop sales revenues at the time of our annual harvest in September and October, results from the first half of the year are really not meaningful. The decrease in revenues for the first half of the year is due primarily to the fact that we had approximately $215,000 in sales of bulk wine in 1999 and no such sales in 2000. The Company also experienced higher interest expense and an increase in depreciation. " Ms. Scheid continued, "We are pleased at the increase in sales of wine to restaurants and through our tasting room for the first half of 2000. These sales increased 45%, from $80,000 in 1999 to $116,000 in 2000."

Commenting on the outlook for the upcoming 2000 harvest, Mr. Alfred G. Scheid, Chief Executive Officer of Scheid Vineyards, stated, "As has been widely reported, the California Department of Food and Agriculture released its preliminary grape forecast on July 12, 2000 and estimated California's wine grape harvest to increase by 20%, from 2.7 million tons in 1999 to 3.2 million tons in 2000. This projected increase is estimated to be due to an approximately 10% increase in bearing acres and an approximately 10% increase in average yield per acre. According to the July 27, 2000 issue of Wine Market Report, the CDFA is expected to lower its crop estimate on August 12 to 3.0 to 3.1 million tons. This would lower the expected increase in wine grape production to 13% to 16%."

Mr. Scheid continued, "Despite reasonably good weather in the spring, our vineyards were hit with a triple-digit heat wave in mid-May and another in early June. This primarily impacted our red varieties, which were in bloom at the time, and caused the developing grape clusters to retain fewer berries than normal, a condition known as "shatter". The result of shattered clusters is a lighter crop. Therefore, we believe our red varieties, which represent about 55% of acres in production, will produce a lighter crop than we would expect in a normal year." Regarding the white varieties, Mr. Scheid commented, "Our whites seem to not have been as affected by the heat waves as the reds and, overall, look as if they are on track to produce an average yield." Mr. Scheid concluded, "This year, we have approximately 15% more acres in partial or full production than in 1999. We are looking forward to harvest beginning the first or second week of September."

Scheid Vineyards Inc. is a leading independent producer of premium wine grapes and operates approximately 6,000 acres of vineyards, primarily in Monterey County, California. The Company sells most of its grape production under long-term contracts to wineries producing primarily premium quality table wines, and the Company also produces a small amount of ultra premium wine under its own labels.

Note: This press release contains forward-looking statements concerning expectations for the 2000 harvest and the Company's 2000 financial performance. These forward-looking statements are subject to risks and uncertainties, such as weather conditions, that could cause actual results to differ materially and adversely from those set forth in the forward-looking statements. For further details and a discussion of the risks and uncertainties which affect or may affect the Company, refer to the Company's filings with the Securities and Exchange Commission, including its most recent Form 10-QSB dated May 11, 2000 and Form 10-KSB dated March 8, 2000. The forward-looking statements represent the Company's judgment as of the date of this press release. The Company disclaims any intent or obligation to update its forward-looking statements.

SCHEID VINEYARDS INC. AND SUBSIDIARY

STATEMENTS OF OPERATIONS

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