For Further Information:

Scheid Vineyards Inc.

305 Hilltown Road

Salinas, CA 93908

(831) 455-9990

CONTACT: Scott Scheid, President and CEO

Mike Thomsen, Chief Financial Officer

For Immediate Release:

February 5, 2010

SCHEID VINEYARDS INC. REPORTS 3^rd QUARTER RESULTS

SALINAS, CA – February 5, 2010 - Scheid Vineyards Inc. announced today its financial results for the third quarter and nine months ended November 30, 2009.

Mike Thomsen, Chief Financial Officer, reported, “Revenues for the nine months ended November 30, 2009 increased to $20.7 million from $14.4 million for the same period in 2008, primarily due to increased sales of wine grapes and bulk wine. Revenues for 2009 were offset by cost of sales of $15.3 million; selling, general and administrative expenses of $5.3 million; and interest expense of $2.7 million. Revenues for the same period in 2008 were offset by cost of sales of $9.5 million; selling, general and administrative expenses of $6.0 million; and interest expense of $2.3 million.”

Mr. Thomsen explained, “Although revenues have increased from last year’s levels, margins are down in 2009 due to decreased demand for certain bulk wine varieties and a resulting decline in the sales price for those varieties. For the nine months ended November 30, 2009, the Company wrote-down its remaining 2008 vintage bulk wine inventories by $2.6 million to more properly reflect current market values.” Mr. Thomsen continued by stating, “The Company’s 2009 harvest was completed in late October, with the Company harvesting over 21,800 tons of wine grapes. This year’s crop was slightly above the Company’s 5-year moving average crop, and a 37% increase over the below average harvest of 2008.”

“Losses from operations for the nine months ended November 30, 2009 totaled $2.6 million ($2.92 per share), as compared to losses from operations of $3.4 million ($3.38 per share) for the same period in 2008. After adjustments for a benefit from income taxes ($1.3 million), and an increase in the market valuation of an interest rate swap ($0.5 million), the net loss for the nine months ended November 30, 2009 was $1.8 million ($2.03 per share). After adjustments for a benefit from income taxes ($1.7 million), and an increase in the market valuation of an interest rate swap ($0.4 million), the net loss for the nine months ended November 30, 2008 was $2.1 million ($2.09 per share).”

Mr. Thomsen also stated that, “It was previously announced that due primarily to the net loss reported in fiscal 2009, the Company was in non-compliance with certain of its financial covenants under the terms of its bank loans. In December 2009, the Company and its bank agreed to amendments to the Company’s credit facility, and as such, the Company is in compliance with the terms of its bank loans.”

Scheid Vineyards Inc. (www.scheidvineyards.com) operates premium wine grape vineyards, primarily in Monterey County, California. The Company’s state-of-the-art winery commenced operations in 2005 and has the capacity to process approximately 30,000 tons of grapes each harvest. The Company’s primary business is producing wine grapes and converting them into high quality bulk wine for sale to other wineries. In addition, the Company produces ultra premium wine under the Scheid Vineyards label, which is sold through the Company’s tasting rooms, wine club, and Monterey, California area retailers.

The Class A Common Stock of Scheid Vineyards is traded on the Pink Sheets Electric Quotation Service under the stock symbol SVIN. The “Pink Sheets” is a centralized quotation service that collects and publishes market maker quotes in real time, primarily through its website, www.pinksheets.com.

This release contains forward-looking statements as well as historical information. Statements of goals and strategies and words such as “plan”, “believe”, “anticipate”, “expect”, “objectives”, “forecast”, and “predict” and other similar words are intended to identify forward-looking statements. These forward looking statements are included in accordance with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, and involve risks, uncertainties and other factors that may cause the Company’s actual results, performance, or financial condition to be materially different from any results, performance, or financial condition suggested by the statements in this release.

SCHEID VINEYARDS INC. AND SUBSIDIARY

UNAUDITED CONSOLIDATED STATEMENTS OF OPERATIONS

THREE AND NINE MONTHS ENDED NOVEMBER 30, 2009 AND 2008

(amounts in thousands, except per share data)

	Three Months Ended November 30,						Nine Months Ended November 30,
	2009			2008			2009			2008
REVENUES:
Grape sales	$	9,066		$	6,198		$	9,066		$	6,478
Bulk wine sales	1,693			972			5,900			2,229
Winery processing and other revenues	3,601			3,315			3,988			4,343
Vineyard management, services and other fees	462			461			861			860
Direct sales revenues	310			267			921			529
Total revenues	15,132			11,213			20,736			14,439
COST OF SALES	8,684			6,528			15,320			9,488
GROSS PROFIT	6,448			4,685			5,416			4,951
General and administrative expenses	1,218			1,408			3,923			4,374
Selling expenses	502			820			1,424			1,626
Interest expense	744			640			2,695			2,288
Market adjustment for interest rate swap	378			1,175			515			402
Other	7			44			2			44
INCOME (LOSS) BEFORE (PROVISION FOR) BENEFIT FROM INCOME TAXES	3,599			598			(3,143		)	(3,783		)
(PROVISION FOR) BENEFIT FROM INCOME TAXES	(1,511		)	(107		)	1,320			1,689
NET INCOME (LOSS)	$	2,088		$	491		$	(1,823	)	$	(2,094	)
NET INCOME (LOSS) PER SHARE:
BASIC	$	2.37		$	0.50		$	(2.03	)	$	(2.09	)
DILUTED	$	2.37		$	0.50		$	(2.03	)	$	(2.09	)
WEIGHTED AVERAGE SHARES OUTSTANDING:
BASIC		882			987			899			1,001
DILUTED		883			989			899			1,001