Scheid Vineyards Debuts Newest Location On Cannery Row

New Tasting Room Allows Guests to Swirl, Sip, Savor the Scheid Lifestyle

For centuries, artists, adventurers, scientists and seafarers have answered the siren's call of the fabled port of Monterey. They've taken inspiration here and left behind a lasting, richly documented legacy. Today, Scheid Vineyards announced it will debut its newest tasting room on legendary Cannery Row in Fall 2008.

Located at 751 Cannery Row at Intercontinental The Clement Monterey, Scheid Vineyards’ 2,000 square foot tasting room will be open daily. The tasting room features a stylish design of coffered ceilings, recycled hickory floors, rich mahogany paneling and vintage stucco walls that are reminiscent of the history of Cannery Row, yet offer a modern twist of contemporary design.

Designed by Disrud & Associates from Healdsburg, California, the new tasting room is an elegant venue where guests can escape the crowds and spend some time relaxing and sipping a glass of Scheid wine. The space is divided into three sections: retail, tasting bar and lounge area with a fireplace. From the rustic Carmel Valley stone surrounding the fireplace to the custom-carved wood bar and stone counter, the Scheid Vineyards tasting room on Cannery Row offers an upscale wine experience for wine lovers and novices alike.

Open daily, Scheid Vineyards Cannery Row will provide tastings of Scheid wines and Scheid Reserve wines, educational classes on winemaking and blending, and day trips to the vineyard, as well as an expansive retail marketplace featuring a gourmet selection of local charcuterie and cheeses from the Culinary Center of Monterey. For more information on the tour schedule to the Scheid Vineyards winery, departing 4 days a week from the Cannery Row tasting room, or the event schedule for Scheid Vineyards Cannery Row, visit the web site at www.scheidwines.com.

Scheid Vineyards produces small lot, artisan wines from ten estate vineyards in the heart of the Monterey County wine country. These diverse sites span an array of soils, microclimates and sub-appellations, enabling Scheid to unite a broad varietal experience under one label. Only the finest vineyard blocks are chosen and only the best lots are selected for bottling.

Scheid Vineyards invites you to experience this world at its tasting rooms, through the company’s event program and wine club. Explore the abundant agriculture, fresh cuisine and natural beauty for which the Monterey region is renowned at the Scheid Vineyard Tasting Room at 1972 Hobson Avenue in Greenfield. The tasting room is open daily from 11:00 a.m. – 5:00 p.m. (831) 386-0316. Scheid Vineyards newest tasting room will debut on Cannery Row in Monterey in Fall 2008. For more information on the wines of Scheid Vineyards and upcoming events, please call (831) 455-9990 or visit the web site at www.scheidwines.com.

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Background On Interior Design Firm For The Tasting Room:
Disrud & Associates, Inc. was established in 1993 by nationally recognized interior designer Carol Disrud. The senior staff has held key positions in large architectural and interior design firms and has extensive experience in corporate, commercial, hospitality and retail design projects in the United States, Europe, Asia and the Middle East. They have also worked on joint venture projects where both cooperation and careful coordination have been essential.

The focus of the firm is to provide innovative design solutions appropriate to the project requirements and within the client’s budget. Disrud & Associates, Inc. offers its clients the vitality and attention to detail that are the hallmark of a small firm with highly experienced professionals.